DEFY DAMAGEIN A FLASH7-SECOND BOND BUILDERA quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.Here’s Why You’ll Love It:When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.Safe for color-treated hairSilicone-freePETA-approved, global animal test-freeHair is up to 20X more resistant to breakage*Creates bonds and strengthens the hair structureLeaves hair silky smooth without weighing down* Against combing breakage on damaged hair vs. untreatedLet’s Look Inside:This bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*.This damage-defying treatment includes our enhanced bonding technology and Liquid Keratin.BOND-BUILDING:Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.LIQUID KERATIN:Includes Liquid Keratin, an essential building block of healthy hair.* Against combing breakage on damaged hair vs. untreatedUse:When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds. Joico Defy Damage In A Flash (7-sec bond builder) 200 ml