Vegan, silicone-free shampoo gently cleanses hair while effectively reducing color fade. Precisely formulated for cleansing color-treated hair without stripping to help minimize color washout. Free from: Silicones, Mineral Oil, Sulfate Cleansers & Synthetic Fragrance. Suitable for All hair types: Medium to thick. Safe for color-treated, highlighted and chemically processed hair. DETAILS The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine. 100% vegan color protection and care A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner. Botanical cleansers Precisely formulated for lasting radiant color, wash after wash. Neutralizing power Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules Create a protective shield to keep water from penetrating into hair, reducing color washout. Apricot & bio-fermented arginine Work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine. Aroma Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. 94% naturally derived*. Leaping Bunny approved. Silicone and Sulfate cleanser free. *Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water. Use:Massage into wet hair, from roots to ends. Rinse. Follow with color control conditioner. Apply color control leave-in treatment and do not rinse. AVEDA Color Control Shampoo Rich 50 ml